Michigan Jazz Festival Education Series: Olivia Van Goor’s Building Musicians Trademark-Online
Musicians, we live in a digital age. Our likeness, music, and viewpoints are blended into an online persona. If you recognize and accept this, it is possible to take steps, some easy, towards quickening your journey to finding listeners and audiences for your music.
Olivia Van Goor is a young Detroit-based jazz vocalist on the scene who understands that curating and cultivating your ‘brand’ is important. Not only does she comprehend this, but through trial and error, a keen eye, and recognition of trends, been able to market her music to larger audiences resulting in much success. In short, she’s figured out how to play the game, and through the Michigan Jazz Festival’s Zoom Webinar series, will share her expertise with you.
On Saturday, October 28th, from 3:30-5pm, Olivia will present her trials and successes to you as well as answer your questions in hopes of building your own trademark. This clinic is free as a MJF service to the community. Join us!